BRAND ADVERTISING
Rensselaer Polytechnic Institute has a bold legacy of changing the world. In 2017, we launched a revitalized brand to our campus community and in 2018, we kicked off a national multimedia brand campaign to introduce the broader world to our legacy of world-changing innovation.
The “Dear World” campaign is an evolving letter to the world about the global challenges that are being solved by the groundbreaking research taking place at Rensselaer.
The campaign includes print and digital ads in national media outlets and social media, along with a campaign microsite, blog, and promotional items.
