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BRAND IN ACTION

We are boundary-pushing change agents. We do what it takes to make things happen, together. It’s our collaborative spirit that sparks creativity and pushes us to think beyond ourselves. We are scrappy and unabashedly enthusiastic about our passions and projects. Because what we care about matters, to us and to the world.

Why Branding?

It’s an outgrowth of our mission. It reflects the academic pre-eminence, core values, and dedication to leadership that form the fabric of our heritage.

WHY BRAND MATTERS

Style Guide

We’ve compiled all the details for you: editorial style and voice, logos, colors, typography and easy-to-use templates for you to download and start using now.

USING THE BRAND

Protecting the Brand

The Rensselaer name and marks are valuable assets of the Institute. The Institute is required by law to protect its name and marks.

GUIDES AND PROCESSES

BRAND ADVERTISING

Rensselaer Polytechnic Institute has a bold legacy of changing the world. In 2017, we launched a revitalized brand to our campus community and in 2018, we kicked off a national multimedia brand campaign to introduce the broader world to our legacy of world-changing innovation.

The “Dear World” campaign is an evolving letter to the world about the global challenges that are being solved by the groundbreaking research taking place at Rensselaer.

The campaign includes print and digital ads in national media outlets and social media, along with a campaign microsite, blog, and promotional items.