Words alone cannot describe Rensselaer. Our photography, the most emotionally resonant component of our visual style, is the embodiment of our brand personality. Good photography captures the prestigious nature of the university; it should communicate our creativity, diversity, and commitment to global outreach. It should be expressive, evocative, and compelling, and capture the Rensselaer spirit.
Utilize images that are emotionally resonant. Photography should be evocative and thought-provoking. Our photos should embody the personality of our brand.
Use only high-resolution photography in all instances; whether the subject is a building, object, or person, the quality of the photograph should always be superior.