Learfield Licensing Partners

Learfield Licensing Partners is an acquisition made by Learfield Sports in 2014 that merges Strategic Marketing Affiliates (SMA) and the Licensing Resource Group (LRG) into one world-class licensing firm whose goal is to provide best practices and strategies in the collegiate licensing industry. The company currently provides full-service license management services to more than 560 colleges and universities, athletic conferences, and special properties nationwide.

For more information on Learfield Licensing Partners, please visit www.learfieldlicensing.com.

Licensing Application