Content Standards for Official Rensselaer Web Sites

In the higher education marketplace, a professional Web presence is essential to mission, to strategy, to service, and to success. The Web has become a key resource for all universities. Prospective and current students use it as a primary means for acquiring information about, and services from, the institution. Alumni, the media, and prospective faculty and staff are also regular customers at university websites.

Web design and production at Rensselaer traditionally have occurred in a decentralized environment. While there is value in the broad creativity of cross-divisional endeavor, it is important for our ongoing Web presence to be unified, professional, and strategic. The development of common Web content standards helps to accomplish these objectives. This policy document is being developed by SCER to improve the quality of the Institute’s Web presence by establishing basic content standards for official university sites that represent the Institute to external audiences.

In general, the use of these policies and standards will serve to promote and maintain:

Institute Identity (proper Institute branding allows visitors to recognize immediately a Web page's affiliation with Rensselaer, and works in concert with official printed publications and integrated marketing programs).

Consistency (the Institute is committed to maintaining a high level of consistency in messaging, positioning, and audience communications across all Web pages in the different areas of the official Rensselaer Web presence).

Accuracy and Currency (page content must be accurate and up-to-date). Rensselaer seeks compliance with its Web standards across all websites officially associated with the Institute. A wide range of pages and sites are not covered by this policy, including faculty, course, and student sites.