BRAND IN ACTION
We are boundary-pushing change agents. We do what it takes to make things happen, together. It’s our collaborative spirit that sparks creativity and pushes us to think beyond ourselves. We are scrappy and unabashedly enthusiastic about our passions and projects. Because what we care about matters, to us and to the world.
Why Branding?
It’s an outgrowth of our mission. It reflects the academic pre-eminence, core values, and dedication to leadership that form the fabric of our heritage.
Style Guide
We’ve compiled all the details for you: editorial style and voice, logos, colors, typography and easy-to-use templates for you to download and start using now.
Protecting the Brand
The Rensselaer name and marks are valuable assets of the Institute. The Institute is required by law to protect its name and marks.