Primary Use Colors
Primary Colors: The primary colors for the Rensselaer identity system are Primary Red, Light Gray, Dark Gray, Black, and White. Formulas for use and printing are provided below. These colors represent the core colors and should provide the foundation for the palette used. Their usage should be dominant to secondary colors.
Primary Red
C0 M97 Y100 K3
R214 G0 B28
#d6001c
PMS: 2035
Dark Gray
C48 M29 Y26 K76
R84 G88 B90
#54585a
PMS: 425
Light Gray
C19 M12 Y13 K34
R158 G162 B162
#9ea2a2
PMS: 422
Black
C0 M0 Y0 K100
R0 G0 B0
#000000
White
C0 M0 Y0 K0
R255 G255 B255
#fffff
Secondary Use Colors
Secondary Colors: The secondary colors should be used as accent colors alongside the primary colors. This brings more color to our branded print, digital assets, and websites.
Dark Red, C0 M98 Y91 K30, R171 G35 B40, #ab2328, PMS: 7621
Dark Blue, C100 M85 Y5 K36, R0 G32 B91, #00205b, PMS: 281
Light Blue, C47 M4 Y16 K16, R127 G169 B174, #7fa9ae, PMS: 5493
Tint Colors
Dark Red
Tint: 75%, HEX: #c35442
Tint: 50%, HEX: #d58570
Tint: 25%, HEX: #eabcad
Dark Blue
Tint: 75%, HEX: #2b517f
Tint: 50%, HEX: #667ba2
Tint: 25%, HEX: #a5b0cb
Light Blue
Tint: 75%, HEX: #94c0c6
Tint: 50%, HEX: #b3d3d5
Tint: 25%, HEX: #d4e6e8
PRO TIPS
Tints: Tints add variety into our color palette. An effective way to use tints, for example, is as backgrounds for text, for icons on full opacity color, or as a color overlay on images. These are to be used secondary to the primary colors. Always use our primary colors and use the secondary and tints as accents to create depth and add color to your design. If you have any questions about when you should and shouldn’t use tints, contact SCER or email your design to branding@rpi.edu for review and advice.