Sans Serif Font
Trade Gothic: Consistent use of typography, as with other graphic elements, helps to maintain a strong brand identity.
Trade Gothic is the selected sans serif typeface. It is recommended that the regular weight be used for body text and the body text remain unkerned (no extra character space). The available weights for this font are Light, Light Oblique, Medium, Oblique, Bold No. 2, Bold No. 2 Oblique, Condensed No. 18, Bold Condensed No. 18.
Arial: Arial can be used in place of the sans serif font, only when Trade Gothic is not available.
Serif Font
Janson Text: Janson is the selected serif typeface. It is recommended that only regular weight be used for body text and that the body text remain unkerned (no extra character space). The available weights for this font are Regular, Italic, Bold, Bold Italic.
Georgia: Georgia can be used in place of the serif font, only when Janson Text is not available.
The above is a sample of our Typography section. For treatments, combinations, and other style uses, please request a copy of our full guide.